The DNA Model of CSR 2.0

The DNA Model of CSR 2.0:

Value Creation, Good Governance, Societal Contribution and Ecological Integrity

Article by Wayne Visser

I believe that CSR 2.0 – or Transformative CSR (I also sometimes call it Systemic CSR, Radical CSR or Holistic CSR, so use whichever you prefer) – represents a new holistic model of CSR. The essence of the CSR 2.0 DNA model are the four DNA Responsibility Bases, which are like the four nitrogenous bases of biological DNA (adenine, cytosine, guanine, and thymine), sometimes abbreviated to the four-letters GCTA (which was the inspiration for the 1997 science fiction film GATTACA). In the case of CSR 2.0, the DNA Responsibility Bases:

  • Value creation;
  • Good governance;
  • Societal contribution; and
  • Environmental integrity

Hence, if we look at Value Creation

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[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/04/inspiration_dna_model_csr_wvisser.pdf”]Pdf[/button] The DNA Model of CSR 2.0 (article)

Related websites

[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/the-age-of-responsibility”]Page[/button] The Age of Responsibility (book)

Cite this article

Visser, W. (2011) The DNA Model of CSR 2.0: Value Creation, Good Governance, Societal Contribution and Ecological Integrity, CSR International Inspiration Series, No. 9.

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