The Business Poet – Chapter 7

The Business Poet – Chapter 7

On Governance

Merlin had good memories of working with most of the people in the room, in one way or another. But one who held a special place in his heart was his Chairman. She had been a pillar of strength for him, and a wise counsel in times of need. She had bided her time to speak – always one to listen first – but now she stood and said, with affection in her voice:

“What of Governance?”

Merlin knew this was a hot button for some. The string of financial scandals and outrageous CEO pay packages over the past decade had ushered in an age of onerous risk management procedures and rules around how boards should operate. But he wanted to remind people of the spirit – rather than the letter – of the law of governance. In Notebook 5, he found the relevant passages:

“Governance is the precious gift of flight, a science in need of art, a structure in need of fluidity.

“The science of flight – like the principles of governance – is a ladder to the skies, but not a pair of wings.

“The structure of flight – like the procedures of governance – is a good set of wings, but not a bird in the sky.

“The art of flying is to dance with the wind and to sculpt with the currents, to ride out the storms and to reach for the sun.

“The quest of governance is to embrace society as a partner and to create meaning together; to hold fast to values amidst chaos and to take business to new heights.

“Do not underestimate the importance of ability in getting governance off the ground.

“Think of the eagle’s clarity of sight, the owl’s attentive listening, the swallow’s acrobatic reflex, and the weaver’s tireless work.

“Also, take heed – not all who dress up in feathers are masters of flight.

“Those who choose to bury their heads in the sand as accomplices to corruption and irresponsibility are ostriches that will never fly.

“And those that profess their virtues with loud honking while clinging to power and secrecy are maimed geese falling from the sky.

“Not all who take to the skies have perfected the art of flight.

“Those who control the buoyancy of their enterprise with hot air rewards and flaring punishments are balloons at the mercy of the elements.

“And those who manage the complicated jet engine machinery of procedural checks and balances know only the efficiency of mechanical flight.

“Rare are those who have learned to truly fly with natural grace and agility.

“Effective governance allows the organisation to flex the muscle and sinew of internal control, yet still to ride the thermals of individual initiative.

“Inclusive governance allows the organisation to angle the wings of directional leadership, yet still to rely on the feathers of an empowered workforce.

“Inspiring governance allows the organisation to battle through the turbulence of stormy stakeholder encounters, yet still to believe in the sunshine of transparent accountability.

“Seek not, therefore, the formula for the flight, but rather kindle the passion for flying – for governance is not a cage of rules and codes, but a responsible way of being free.”

Share

Share

The DNA Model of CSR 2.0

The DNA Model of CSR 2.0:

Value Creation, Good Governance, Societal Contribution and Ecological Integrity

Article by Wayne Visser

I believe that CSR 2.0 – or Transformative CSR (I also sometimes call it Systemic CSR, Radical CSR or Holistic CSR, so use whichever you prefer) – represents a new holistic model of CSR. The essence of the CSR 2.0 DNA model are the four DNA Responsibility Bases, which are like the four nitrogenous bases of biological DNA (adenine, cytosine, guanine, and thymine), sometimes abbreviated to the four-letters GCTA (which was the inspiration for the 1997 science fiction film GATTACA). In the case of CSR 2.0, the DNA Responsibility Bases:

  • Value creation;
  • Good governance;
  • Societal contribution; and
  • Environmental integrity

Hence, if we look at Value Creation

Continue reading

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/04/inspiration_dna_model_csr_wvisser.pdf”]Pdf[/button] The DNA Model of CSR 2.0 (article)

Related websites

[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/the-age-of-responsibility”]Page[/button] The Age of Responsibility (book)

Cite this article

Visser, W. (2011) The DNA Model of CSR 2.0: Value Creation, Good Governance, Societal Contribution and Ecological Integrity, CSR International Inspiration Series, No. 9.

Share this page

Share
Share
Share