The Age of Responsibility
CSR 2.0 and the New DNA of Business
Book by Wayne Visser
Business is doing more than ever before to tackle issues like climate change, poverty, human rights and corruption. So why are things are getting worse, not better? Why are environmental and social trends still headed in the wrong direction?
Wayne Visser argues that traditional approaches have failed, leaving business stuck in the Ages of Greed, Philanthropy, Marketing and Management. Using Web 2.0 as a metaphor, he shows how business needs to radically transform if we are to ever reach a true Age of Responsibility. The required systemic approach is dubbed CSR 2.0 and characterised by five key principles: creativity, scalability, responsiveness, glocality and circularity.
Citing more than 300 cases to illustrate ‘the good, the bad and the ugly’ of corporate sustainability and responsibility, the book describes how the new DNA of business is fast being decoded in the areas of value creation, good governance, societal contribution and environmental integrity. Having set out a compelling vision of the future, The Age of Responsibility describes how to get there by exploring change at the societal, organisational and individual level.
Readers are left not only informed, but also inspired to make a difference. This book is the most challenging and exciting account of the future of business that you’re likely to read all year.
Title: The Age of Responsibility: CSR 2.0 and the New DNA of Business
Author: Wayne Visser
Publisher: Wiley, 2011 (Hbk).
Citation: Visser, W. (2011) The Age of Responsibility: CSR 2.0 and the New DNA of Business, London: Wiley.
Our Ability to Respond (chapter)
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