If These Stones Could Whisper

Tribute to Robben Island

If these stones could whisper, what secrets would they tell?
Would it be of aeons past, when all the sky was fiery rain
And lava flowed and rock congealed to sculpt this coastal plain?
Or would they speak of great divide, when land was rent asunder
By tidal waves and raging winds and peals of angry thunder?

If these stones could whisper, what beginnings would they remember?
Would they recall the first cry of Man, still a babe within the cradle
Or the eager infant with bow and arrow, destined to become a fable?
Would they smile at the restless child who set down roots to grow
To write and read, to build and shape, to plant and reap and sow?

If these stones could whisper, what chronicles would they recount?
Would it be the rebellious years, when teen-Man sought to spread his wings
Those tempestuous times of selfish pride, of war and slaves and kings?
Or is the memory still fresh with more recent tragic days
When naïve young adult siblings chose the path of separate ways?

If these stones could whisper, what stories would they share?
Would it be of island tales, of untamed wilds and virgin sand
Of merchants from across the bay who scavenged rocks and mined the land?
What of disfigured outcasts to whom the world was blind
Quarantined for their unsightliness, disowned by their own kind?

If these stones could whisper, what memories would haunt them still?
Would it be of humans in cages, accused of heinous crime
Or justice vigilantes condemned to blinding quarries of lime?
How painful the sight of jailors with minds under lock and key?
How hopeful the salve of forgiveness, the long walk to make them free?

If these stones could whisper, what triumph would they exclaim?
Would it be of a brand new dawn, when the island became a bridge
A sanctuary, a learning place, for the world an inspiring image?
The stones echo with silence, mute with wisdom that time beget
But if these stones could whisper, they’d say: always forgive, never forget

Wayne Visser © 2017

Book

I Am An African: Favourite Africa Poems

This creative collection, now in its 5th edition, brings together Africa poems by Wayne Visser, including the ever popular “I Am An African”, as well as old favourites like “Women of Africa”, “I Know A Place in Africa”, “Prayer for Africa” and “African Dream”. The anthology celebrates the luminous continent and its rainbow people. The updated 5th Edition includes new poems like “Africa Untamed” and “Land of the Sun”. Buy the paper book / Buy the e-book.

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Wild Africa

I. Awareness

Africa wakes up, hungry
She prowls in packs and preys
She wakes up wild and wary
And hides in herds to graze

Lurking low, Africa waits
She leaps out with surprise
She sets her traps for bait
And casts her dewy eyes

Africa takes off, soaring
She rides on wings and prayer
She tweets and hoots, imploring
And swoops down from the air

Lying still, Africa blinks
She twitches in her manger
She shuts one eye and thinks
She listens out for danger

II. Renewal

Baking sun and bright blue skies
Tinder sparks to flame
Blazing grass and fearful eyes
Of creatures wild and tame

Thunderbolts and flashing cloud
Torrential rain and flood
Quenching pools and splashing shroud
Roll-playing in the mud

Pitter-drops and patter-sounds
Amidst the mist and showers
Blossom-bursts and splatter-grounds
All painted bright with flowers

Mating calls in season’s heat
New playgrounds for the young
Rhyming with new reason’s beat
Fun frolics in the sun

III. Diversity

Africa, stretching far and wide
Herds migrate with season’s tide
Hippos snort, crocs lie in wait
Most survive, some meet their fate

Africa, living wild and free
Monkeys swing from tree to tree
Warthogs squeal and lions roar
Dolphins leap and eagles soar

Africa, teeming great and small
Lank giraffes and bugs that crawl
Zebras mix with wildebeest
Hyenas laugh while vultures feast

Africa, joining earth and sky
Gorillas nest and springboks fly
Elephants rumble, wise as sages
Life joins life across the ages

IV. Freedom

Rising from the dusty plain
With hope in every burst of rain
This land of everlasting strife
This Africa, our source of life

Breaking out of rusty chains
With wildness flowing in her veins
This land where all creation roam
This Africa, our common home

Reaching out across the years
With echoed genes and veils of tears
This land of skulls and mystery
This Africa, our history

Forever feral, never tamed
With restless destiny unnamed
This land of the eternal child
This Africa, forever wild

Wayne Visser © 2017

Book

I Am An African: Favourite Africa Poems

This creative collection, now in its 5th edition, brings together Africa poems by Wayne Visser, including the ever popular “I Am An African”, as well as old favourites like “Women of Africa”, “I Know A Place in Africa”, “Prayer for Africa” and “African Dream”. The anthology celebrates the luminous continent and its rainbow people. The updated 5th Edition includes new poems like “Africa Untamed” and “Land of the Sun”. Buy the paper book / Buy the e-book.

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Africa

Gondwana
Born of Pangaea
When separation first started
Like a unicell dividing

Africa
Spilt from India
And from America parted
Cut adrift and subsiding

Birthplace
Of all humankind
Whose seed has been scattered
Far from the Ma tree

Darkspace
That light left behind
From progress that mattered
In the quest to be free

Battleground
Of tribe against tribe
Whose rivers of tears
Still bloodstain the sand

Whispersound
Of fate’s changing tide
As hope’s rising years
Unify this great land

Wayne Visser © 2017

Book

I Am An African: Favourite Africa Poems

This creative collection, now in its 5th edition, brings together Africa poems by Wayne Visser, including the ever popular “I Am An African”, as well as old favourites like “Women of Africa”, “I Know A Place in Africa”, “Prayer for Africa” and “African Dream”. The anthology celebrates the luminous continent and its rainbow people. The updated 5th Edition includes new poems like “Africa Untamed” and “Land of the Sun”. Buy the paper book / Buy the e-book.

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I Am An African

I am an African
Not because I was born there
But because my heart beats with Africa’s
I am an African
Not because my skin is black
But because my mind is engaged by Africa
I am an African
Not because I live on its soil
But because my soul is at home in Africa

When Africa weeps for her children
My cheeks are stained with tears
When Africa honours her elders
My head is bowed in respect
When Africa mourns for her victims
My hands are joined in prayer
When Africa celebrates her triumphs
My feet are alive with dancing

I am an African
For her blue skies take my breath away
And my hope for the future is bright
I am an African
For her people greet me as family
And teach me the meaning of community
I am an African
For her wildness quenches my spirit
And brings me closer to the source of life

When the music of Africa beats in the wind
My blood pulses to its rhythm
And I become the essence of sound
When the colours of Africa dazzle in the sun
My senses drink in its rainbow
And I become the palette of nature
When the stories of Africa echo round the fire
My feet walk in its pathways
And I become the footprints of history

I am an African
Because she is the cradle of our birth
And nurtures an ancient wisdom
I am an African
Because she lives in the world’s shadow
And bursts with a radiant luminosity
I am an African
Because she is the land of tomorrow
And I recognise her gifts as sacred

Wayne Visser © 2005

Videos

Words and Music

Words of the poem, set to music by Hans Zimmer from The Power of One

Author Reading

The poem read by the author

Literacy Project

Kids from Upendo Middle Primary School in Usa River Tanzania read the poem. Upendo Middle Primary recently received 60 Kindle E-readers as Worldreader’s first e-reader project in Tanzania. A partnership between AfricAid and Thanks Be to God Foundation helped make this project a success.

Book

I Am An African: Favourite Africa Poems

This creative collection, now in its 5th edition, brings together Africa poems by Wayne Visser, including the ever popular “I Am An African”, as well as old favourites like “Women of Africa”, “I Know A Place in Africa”, “Prayer for Africa” and “African Dream”. The anthology celebrates the luminous continent and its rainbow people. The updated 5th Edition includes new poems like “Africa Untamed” and “Land of the Sun”. Buy the paper book / Buy the e-book.

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South Africa Notes 2016

25 January 2016

As I write, I am seated at a beautiful rough wooden table, in a Bush Villa at Botlierskop in the Western Cape, some 20 km inland from Groot Brak River, just past Mossel Bay. The veranda, with two half-egg shaped, latticed swinging chairs, looks out through some trees onto a small lake (watering hole).

On the opposite bank, a herd of a dozen or so Waterbuck have been browsing, while a cormorant dries its wings, perched on a protruding branch in the middle of the water. Nearby, on the bank in front of our villa, hadedas are rooting around, and a pair of kiewiets are piep-piep-pieping. There are muddy spoor of what is most likely Cape Buffalo, and the occasional view of vervet monkeys on the tin roof of the adjacent villa.

Now, I hear the spit and crackle and hiss of the fire outside, where soon we will barbeque our dinner. Inside, the furnishings are sumptuous, with four-poster beds, veiled in white net curtains, and animal skin rugs on the floors. And yet, I realise, the real luxury is the tranquil setting; the feeling of being cocooned in nature and soothed by its lullaby sounds.

Besides the idyllic setting, it is made special by being with Indira and Dorian. For Dori, it is his first visit to South Africa and his first ‘safari’ type experience. And for Indira, it is a deepening of her connection with this land, its people and its wildlife.

Earlier, on arrival at the reception, we watched as two tame, yet free-ranging, lions walked towards us from a hill opposite. It was such a moment of pure joy that it brought tears to Indira’s eyes. Seeing her moved by nature so deeply makes me happy. Tomorrow, we will do a morning game drive and then walk with the lions, which will be a thrilling first for all of us.

27 January 2016

Yesterday, we awoke to find a rhino on the grassy bank opposite our villa. It appeared to be resting, although it got to its feet when it heard us. The immense bulk and prehistoric look of the animal makes it an impressive sight to behold. It was joined a few minutes later by two more rhinos, which had come down to the water to graze.

At 7 am we set out on our 3-hour game drive with Richard, our guide. The reserve is divided into several fenced enclosures to keep certain species and herds apart. For example, the Burchell’s zebras are kept separate from the once endangered Cape Mountain zebras, to prevent interbreeding. The lions, which all seem to be rescued or hand-raised, also have their own enclosure in which they are fed. Fortunately, all the fenced areas are large and allow the animals to roam freely.

During the morning, we saw a wonderful variety of wildlife, including impala (red and the rarer black), bontebok, lion (an impressive male called Chris and two females), elephant (a forty year old bull, with a younger male and a small calf; apparently the matriarch had died from a stroke recently), five giraffe, five rhinos, a big herd of kudu, zebras (Burchell’s and Mountain), blue wildebeest and some waterbuck.

A few new things I learned were that the white line under lions’ eyes is to help reflect light into their eyes at night, thus enhancing their nocturnal vision, while the opposite is true for waterbuck, which have a white line above their eyes to reflect light away, especially from the water surface. I didn’t know how to differentiate a Burchell’s from a Cape Mountain zebra (the former has white socks and the latter has the remnants of a dewlap, like Kudus). Also, I never watched a giraffe chew the cud, swallow it and 5 seconds later regurgitate a new cud. Because of their long necks, the whole process is more visible that with other ruminants.

After the drive and checking out, we went on a 45 minute ‘walk with lions’. Our pair were both lionesses and one was a white lion. The lions actually walked ahead, flanked by their four handlers, while we followed a safe distance behind, with our guide. One of the handlers occasionally throws some meat, to keep them incentivised. Although it was a special experience to walk with these big, beautiful cats, it felt at the same time a little contrived and unnatural, as if the lions were being made to perform for us.

After leaving Zorgfontein/Botlierskop, we headed up the Garden Route, stopping for lunch at Cocomo restaurant in the Wildernis, where we also took a dip in the nearby ocean. Next we stopped at Knysna Heads to take Dori to the viewpoint, before driving on to our chalet at Storms River Mouth. Dinner was a simple affair of eggs on toast and soon we were drifting to sleep to the lullaby of waves crashing against the rocky shore.

This morning, we walked a short loop in the forest and then to the suspension bridge and across and to the top of the opposite hill, before having an extremely brief swim – literally diving in and clambering out – in the Storms River Mouth and the bay near the restaurant. In both cases, the water was achingly cold, far more like the Atlantic than the Indian ocean. Both Indira and I lost our glasses, apparently by diving in with them on, although neither of us remembers doing so. This afternoon, we plan to do the 3 km coastal rocky walk past the cave and to the waterfall, where we will once again brave the freezing waters.

28 January 2016

Last night, we watched the sunset over the ocean, to a symphony of crashing waves. Later, after an Amarula coffee at the restaurant, we gazed in awe at the Milky Way overhead, so clear against the inky black sky. In the morning, we rose early (6.30 am) for a walk, before making our way to the Elephant Sanctuary just outside Plettenberg Bay.

Here, we had the surreal experience of walking with three elephants, each with their trunk in our hands. It is always such a privilege to be close to these gentle giants. The weight and strength of their trunks was incredible to feel, as first Thandi, and then Amarula used their prehensile trunk tips to hold the four fingers of my right hand during the walk. I must admit that I prefer seeing the elephants wild rather than tame and trained, but these hand-reared orphans seemed well treated.

Further along the N2, we stopped at the Coral Tree for coffee and pancakes, and then at Buffelsbaai (Buffalo Bay) for a swim, some excellent body surfing and lunch. Tonight, we will be back at Mountain View Swellendam, before heading into Cape Town for our final day, which will include taking the ferry to Robben Island and the cableway up tot the top of Table Mountain.

26 June 2016

After my 4 days teaching at GIBS and meetings with KPMG and Gautrain on Monday, I attended a talk by Unilever CEO Paul Polman on Tuesday morning. His knowledge and conviction easily convinced me that he is every bit the global sustainability leader that he appears to be. Indira arrived later the same morning and on Wednesday we had meetings for Migrant Entrepreneurs Network and a lovely dinner with Richard and Robyn.

On Thursday 23 June we flew to Durban where we met Mom and Dad and drove to our eco-lodge near Hluluwe. It is a nice spot nestled among the trees, with friendly staff and small splash pool. Although there is no wildlife officially on the property, warthogs and antelope (like red duiker) slip under the fence from the surrounding game reserves. There are also leopard that cross the grounds at night and vervet monkeys that move through the trees in the late afternoon.

Despite the idyllic setting, we spent the first few days coming to terms with two pieces of unwelcome news. First, I did not get the Atlanta job and second, Britain voted to exit the EU. Even so, we are starting to relax after our hectic 5-week spell of work and travel. Yesterday we went for a 7 km walk alongside the nearby lake, which has dried up, and had a very pleasant late lunch at The Fig Tree restaurant. Today we did an extended self-drive in the Hluhluwe-Umfolozi Park and were lucky enough to see elephant, rhino, giraffe, buffalo, warthog, impala, nyala, red duiker, wildebeest, zebra and an eagle.

29 June 2016

Yesterday was mom’s 70th birthday. After a leisurely morning around the camp, we went canoeing on Muzi Pan. We saw hippos about 20 metres away, as well as flamingos, pelicans, egrets and pied kingfishers. It was quite windy on the lake, so we go a good 2-hour workout in beautiful surroundings. Canoeing was a perfect activity, as it brought back memories for my parents of their younger days in Zimbabwe.

In the evening, we enjoyed a specially prepared dinner at the Eco-lodge, with a mushroom and potato soup for starters, salad and mixed vegetables for mains and a carrot cake (with 7 and 0 candles) for dessert. Two of the staff treated us to Zulu singing and dancing, after which we gave Mom her presents: earrings from Mexico (with pyramids and the sun and moon in Paua shell) and a Book of Jeanette, which we created online and printed.

This morning on our walk along the reserve fence line, we saw nyala and vervet monkeys. Every night, I have been woken by the cries of bush babies (aye-ayes) in the trees around the cabin. It is wonderful to sleep to the sounds of crickets and wake to the singing of birds. In these ways, the body and soul are refreshed.

2 July 2016

Flying back to a disappointing pro-Brexit UK after an adventurous break in KwaZulu Natal, South Africa.

One of the stories our canoe guide, Themba, told us was how the Zulu believe that a soul must always be brought home after death. He showed us a particular tree, with hooked thorns, which is used by sangomas to retrieve lost souls if a person dies somewhere other than their homestead. Little did we know that the story would very nearly apply to us (Indira and I) a few days later.

Two days ago, we went to DumaZulu cultural village for a tour of traditional living and a show of Zulu singing and dancing. Indira found it interesting and I was moved, as ever, by the powerful drums and melodies. We were also delighted to record a short birthday message from one of the young Zulu men to Khayam, as well as a song of good wishes (‘Halala’) from a group of Zulu men for the Into the Park Festival. In the afternoon, we joined a river boat cruise and were treated to numerous sightings of hippos, crocs and wildlife on the banks, as well as a classically spectacular African sunset.

Yesterday, our final day of holiday, we decided to return to Sodwana Bay, joined by Mom and Dad, who were celebrating their 49th wedding anniversary. As before, we swam in the waves, suntanned on the beach (despite a gusty wind) and went for a long walk along the shoreline. We decided to swim a second time before driving back to The Fig Tree near Hluhluwe for lunch. The waves were bigger than previously and the tide seemed stronger, but this only made it more fun. Indira and I were near one another and quite far out among the waves, enjoying ourselves.

Then, suddenly we noticed that we were no longer able to touch the seabed in between waves. Also the rip-tide (undertow) was dragging us further and further from the shore. I shouted to Indira that I was heading back to the shore, then quickly realised that my efforts were futile; the current was too strong. As panic set in, I saw to my dismay that Indira was also in trouble. After struggling with the tide and the waves for some time, my feet unexpectedly felt sand in between one set of waves. I could hardly support my own legs, but relief flooded my consciousness as I knew we were going to survive.

Even now, days later, we are still dealing with the trauma and trying to make sense of the swirling thoughts and emotions. We feel foolish (for underestimating the risk), humbled (by our own feeble strength), in awe (of the immense power of the ocean), grateful (for a chance to live on) and more deeply connected (knowing that we probably saved one another from a terrible fate).

Reflecting now, I don’t know how close we came to drowning, but it certainly felt dangerously close. Analysed in the cold light of day, it is clear that panic and loss of hope were the greatest threats to our life in those moments. If we had just focused on staying afloat, or swimming across the current, or even allowed ourselves to be pulled out beyond the waves by the rip-tide, we would most likely have had the strength to swim back in further along the shore, or to tread water or float while waiting to be rescued.

By battling against the current in panic, we were exhausting ourselves to such an extent that we might have been pulled under and not had enough strength to keep fighting. Similarly, by believing that the situation was hopeless – that all our efforts were in vain and we would be swept out to sea beyond rescue – we increased the likelihood of psychologically (and therefore physically) giving up.

These are powerful insights, but I never want to go through another experience like this to test whether we’ve learned the lessons well. Right now, it is enough to celebrate living. My motto will be: life is good. No matter what challenges and struggles we might face, it is good to be alive.

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Masterclass: Transformational Leadership for Sustainability

Masterclass: Transformational Leadership for Sustainability

24 June 2015, Johannesburg, South Africa

The Gordon Institute of Business Science (GIBS) invites you to an exclusive masterclass with globally recognised sustainability expert Dr Wayne Visser, Transnet Chair of Sustainable Business at GIBS and Senior Associate at the Cambridge Institute for Sustainability Leadership. Dr Visser will share the latest research, standards and cases on what makes the best sustainability leaders effective as change agents in their organisations and in society.

Masterclass benefits:

  • This session combines theory and practical case studies and after attending you will be able to:
  • Identify the characteristics of good leaders for sustainable business (traits, styles, skills/competencies and knowledge);
  • Assess what makes leaders effective change agents, and self-assess what type of change agent you are or need your organisation to employ; and
  • Understand the new ISO standards (Annex SL) and the specifications of Clause 5 on Leadership.

Who should attend?

  • Learning and development practitioners, HR directors, heads of procurement, as well as management representatives for sustainability, environment, occupational health & safety, social responsibility and quality will benefit from this masterclass.

Masterclass outline:

  • Drivers of Sustainability Leadership: Internal and external context; and the rise and fall of sustainability leaders.
  • Characteristics of Sustainability Leaders: Traits, styles, skills and knowledge; competency frameworks; and actions of sustainability leaders.
  • Sustainability Leaders as Change Agents: Change frameworks by Kotter, Visser, Ainger and Gladwell; and purpose-inspired leadership types.

Masterclass details:

  • Date: Wednesday, 24 June 2015
  • Time: 08:30 – 12:30 (a light lunch will be served after the event)
  • Venue: GIBS Campus, 26 Melville Road, Illovo, Sandton, South Africa

RSVP

Please click here to confirm your attendance by 29 May 2015. For further information contact Bongiwe Ramaboea on 011 771 4161 or ramaboeab@gibs.co.za.

Please note that there is no charge for this event. Regrettably this invitation is not transferable and seating is limited.

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Art 2014

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Appointment as Chair of Sustainable Business

Press Release

Dr Wayne Visser, accomplished writer, speaker and lecturer in the area of corporate responsibility and sustainability and innovation, has joined the University of Pretoria’s Gordon Institute of Business Science (GIBS) as the Transnet Chair of Sustainable Business. The Chair was created with generous funding from Transnet SOC through the Transnet Programme in Sustainable Development (TPSD).

Dr Visser will teach sustainability on the GIBS MBA programme as well as deliver an elective focused on innovation for future fitness. As Chair of the programme, Dr Visser will be dedicated to developing the reach and impact of sustainability-related education and research within the business school.
“It is a great honour to be selected as the first Transnet Chair of Sustainable Business,” says Visser. “I look forward to contributing to the profile and authority of sustainability-related educational activities within the school and the South African business community. My focus for the next year will be on mainstreaming sustainability and encouraging learning from best practice around the world.”

Dr Visser is director of the think tank Kaleidoscope Futures and founder of CSR International, where he consults to and conducts research for organisations like the IFC, World Bank, UNEP, the Wikirate project and GeoWel Research. In addition, Dr Visser is senior associate at the University of Cambridge Programme for Sustainability Leadership and adjunct professor of Sustainable Development at Deakin Business School in Australia. Before obtaining his PhD, he was director of Sustainability Services for KPMG where he established a new consulting and assurance department within KPMG.

Commenting on Dr Visser’s appointment, Professor Nick Binedell, dean of GIBS, said, “Dr Visser brings a dynamic agenda of business scholarship, interdisciplinary and innovative teaching experiences, and expertise in the areas of corporate responsibility and sustainability, all of which enrich and complement GIBS’ mission to significantly improve the competitive performance of individuals and organisations through business education.”

In May 2008, using funding from Transnet, GIBS established its first academic programme in sustainable development: the Transnet Programme in Sustainable Development. According to Claire Thwaits, senior programme manager for the TPSD, the purpose which is to look at collaboration and pressing sustainability issues within business. She says, “GIBS is looking to deepen thought leadership and knowledge around specific issues that are changing the way businesses operate. We are trying to instil in the people who walk through our doors, be they students or delegates, that the economy is interdependent with society and the environment and that sustainability is based on all three of these independent variables. We focus very strongly on leadership and corporate citizenship. Looking at the role business has to play in society is very much a part of our focus area in terms of creating future leaders.”

Dr Visser is the author of 19 books, including “CSR 2.0” (2013), “The Quest for Sustainable Business” (2012), “The Age of Responsibility” (2011), “The World Guide to CSR” (2010) and “The A to Z of Corporate Social Responsibility” (2010). He is a guest columnist for The Guardian newspaper and has delivered more than 250 professional speeches all around the world, with his work taking him to 68 countries in the last 20 years, giving GIBS an important international perspective into the field of sustainable development.

Source: GIBS

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Creating shared value

Creating shared value:

How South Africa led the world in corporate governance & economic empowerment

Blog by Wayne Visser

The concept of shared value became increasingly important for business in South Africa during the 1990s, long before it was coined by the Harvard academic duo of Michael Porter and Mark Kramer. Fortunately for me, I had a front-row seat.

In 1997, having helped to kick-start the South African New Economics (SANE) Foundation, I then joined the global accounting firm KPMG. My mandate was to establish an Environmental Unit, which later evolved to incorporate social, economic and ethical dimensions and become KPMG Sustainability Services. Over the next six years, I advised numerous companies, many of them multinationals, on how to improve their sustainability performance.

So, what of lessons? There are two that I want to share and both are areas in which I believe South Africa has made a significant contribution to the worldwide quest for sustainable business. The first is corporate governance and the second is economic empowerment.

Challenging shareholder supremecy

Following the success of the UK’s Cadbury Report in 1992, South Africa launched its own King Report on Corporate Governance in 1994, under the chairmanship of former High Court judge and company director, Mervyn E. King. King went much further than Cadbury in recognising the non-financial aspects of corporate governance and incorporating the concept of wider stakeholder accountability. In later updates, in 2002 and 2009, the King Report placed sustainability and responsibility at the heart of corporate governance.

When I caught up with Mervyn King in Turkey a few years ago, he told me that directors are accountable to the company first, not to shareholders, and that a broader set of stakeholders provides a better perspective on what is good for the company in the long term. It is no coincidence that he went on to chair the GRI and now spearheads the International Integrated Reporting Council (IIRC).

Although the King Code is a voluntary standard, in common with other corporate governance codes around the world, the Johannesburg Securities Exchange (JSE) made compliance with the code a listing requirement. This had a dramatic effect. By 2003, 85% of South Africa’s top companies were already practising annual reporting on sustainability-related issues, and 77% of the companies referenced the existence of an internal code of ethics or code of corporate conduct.

There is a downside to the boom in sustainability reporting since the 1990s, evident not only in South Africa but around the world. I believe it has distracted us from a related, and in some ways far more important trend, namely social and environmental accounting. This refers to financially quantifying the social and environmental impacts of business, or to use economics jargon, pricing the ‘externalities’.

In fact, while at KPMG, I helped a large chemical company to design an environmental accounting system. At the time, social and environmental accounting was a strongly emerging field, under the intellectual leadership of UK academic Rob Gray, and the pioneering efforts of companies such as BT, Baxter International and Ontario Hydro. Today’s much-hailed environmental profit and loss account of Puma is actually 15 years behind the times …

Continue reading

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2013/08/blog_csrwire5_wvisser.pdf”]Pdf[/button] Creating shared value: How South Africa led the world (blog)

Related websites

[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.waynevisser.com/books/the-quest-for-sustainable-business”]Link[/button] The Quest for Sustainable Business (book)

[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

Cite this blog

Visser, W. (2013) Creating shared value: How South Africa led the world in corporate governance & economic empowerment, Wayne Visser Blog Series, 17 July 2013.

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