The Rise and Fall of CSR:
Three Curses of CSR 1.0 and Five Principles of CSR 2.0
Article by Wayne Visser
Despite its seemingly impressive steady march of progress in the past decades, CSR has failed. Furthermore, we are witnessing the demise of CSR, which will continue until its natural death, unless it is reborn and rejuvenated.
CSR has undoubtedly had many positive impacts, for communities and the environment. Yet, its success or failure should be judged in the context of the total impacts of business on society and the planet. Viewed this way, on virtually every measure of social, ecological and ethical performance we have available, the negative impacts of business have been an unmitigated disaster, which CSR has completely failed to avert or even substantially moderate.
Why has CSR failed so spectacularly to address the very issues it claims to be most concerned about? This comes down to three factors – the Triple Curse of Modern CSR, if you like:
- Incremental CSR
- Peripheral CSR
- Uneconomic CSR
To get beyond these curses, we need a revolution that will, if successful, change the way we talk about and practice CSR and, ultimately, the way we do business. I call this new approach, CSR 2.0, where CSR stands for Corporate Sustainability and Responsibility. There are five principles that make up the DNA of CSR 2.0:
- Creativity
- Scalability
- Responsiveness
- Glocality
- Circularity
Making a positive contribution to society is the essence of CSR 2.0 …
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Related websites
[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)
[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/the-age-of-responsibility”]Page[/button] The Age of Responsibility (book)
Cite this article
Visser, W. (2010) The Rise and Fall of CSR: The Three Curses of CSR 1.0 and the Five Principles of CSR 2.0, CSR International Inspiration Series, No. 7.
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