Book Quotations – From “Sustainable Frontiers”

Sustainable Frontiers

Book Title: Sustainable Frontiers: Unlocking Change Through Business, Leadership and Innovation

Authors: Wayne Visser

Publication details: Greenleaf Publishing, 2015

For more information: See the Book Profile


  1. So much of making a successful transition to a more sustainable future depends on letting go
  2. We must find ways to let go of an industrial system that has served us well, but is no longer fit for purpose
  3. We have to let go of old styles of leadership & outdated models of business, high-impact lifestyles & selfish values
  4. We must learn to let go of cherished ideologies that are causing destruction
  5. We must learn to let go of beliefs about ways to tackle problems that are failing to resolve crises
  6. We are scared to let go, because we are comfortable clinging to our consumptive habits & selfish behaviours
  7. The future is uncertain – and our greatest fear as humans is a fear of the unknown
  8. We would rather trust (and fight to protect) the present we know than gamble on the future we don’t know
  9. Civilizations that fail to change are civilizations that ultimately fall
  10. The decline of civilizations starts with the failure to open the public and political mind to new possibilities
  11. People become trapped in a paradigm – a pattern of thinking – and are closed to a different, emergent world-view
  12. If we are to reach sustainable frontiers, it must begin with changing our collective minds
  13. First, we must change our collective minds – and only then will we change our collective behaviour
  14. We will all have to let go of cherished beliefs and strategies that are not working
  15. Sustainability I’ve discovered to be many things, but not an effective strategy for change – at least, not yet
  16. The essential idea of sustainability is about as exciting as watching lettuce wilt under the midday sun
  17. Sustainability has won many battles, but has lost the war for the hearts and minds of the people
  18. Sustainability has been warning of scarcity & survival, when what people want is prosperity & thriving
  19. The sustainability movement has failed to understand what it means to be human
  20. As human beings, our lives are all about change – about growth & development & making things better
  21. Sustainability “wonks” believe that they are all about Progress with a capital P. The world remains unconvinced
  22. Sustainability is like a geeky, pimply teenager who has come to our party & turned off the music
  23. Sustainability folks keep telling us that we would really be much happier if we stopped having so much darn fun!
  24. The key to having a good time, declares the sustainability mantra, is to practice a lot more self-restraint
  25. All those on board the sustainability austerity train, say “Hell, yeah!” … What, no one?
  26. If we are to survive (let alone thrive), the world is going to have to change – dramatically, radically & irreversibly
  27. When change does turn our lives upside down (as it will), how can we become more resilient?
  28. Change is all about connection. In other words, connectivity is the underlying catalyst for change
  29. Learning only happens when synapses are formed: they connect the neurons to each other
  30. Scaling the number of networked relationships is at the heart of change, including biological & social evolution
  31. If we want to save the sustainability movement, we will have to get much smarter about change
  32. We desperately need transformational leadership in order to advance the frontier of sustainability
  33. Calamitous leadership led us all, Pied Piper-like, into the 2008 global financial crisis
  34. The global financial crisis was ushered in while leading companies happily chanted “greed is good” in unison
  35. To survive in the sustainability era, companies will have to move beyond their aggressive tendencies
  36. Companies need to become genuinely concerned about the perspectives & wellbeing of all their stakeholders
  37. Stakeholders, if maltreated, can bite bite back – & even the most macho multinationals can bleed
  38. Too many companies have grown used to speaking to stakeholders only on a ‘need to know’ basis
  39. There is no shortage of companies that mistake ‘telling’ for ‘dialogue’ & get backchat from angry stakeholders
  40. Our incumbent global cadre of executive leadership is being forced to shapeshift, like it or not
  41. Those that have the foresight to change fundamentally are more likely to survive and thrive
  42. When it comes to sustainability, we are actually talking about changing a vastly complex system
  43. It takes a complex mix of different players to bring about lasting change for sustainability
  44. The bottom line is that we are gambling with our climate future, but we can still spread our bets
  45. If we want real transformation in society, our best chance is to keep spinning the wheel of systems change
  46. If there is one reason why organisational change fails, it is because we underestimate resistance to change
  47. Resistance to change comes from inertia – and inertia happens because change is like an iceberg
  48. Shifting our habits, attitudes, beliefs and values is the real secret to making change happen
  49. Changing a leader’s world-view is the first step to changing an organisation
  50. Sustainability reports are practically burping with all the ‘low hanging fruit’ companies have gorged on
  51. As humans, we are always ‘chasing the blue’ – so we have to be convinced that where we are going is sunnier
  52. Most people in most parts of the world don’t believe a sustainable future is necessarily a better future
  53. A blue skies strategy means being willing to take a risk as a leader & to set big hairy audacious goals
  54. Blue-sky leaders know that we are only inspired by reaching for an impossible dream
  55. We desperately need more Apollo-like sustainability missions that the public can get genuinely excited about
  56. Impacts that are far away, or in the future, are like smoldering fires in the distance: not action-worthy
  57. People need to feel the heat: directly, personally, here and now. That might mean lighting a few fires
  58. If you’re trying to make change happen, use burning platforms to create the urgency for change
  59. Use blue skies to create the reasons to change, baby steps for momentum & big beliefs to sustain energy
  60. Unlocking change is not only about what you do, but also whether you are tapped into your own power
  61. There are deep psychological – even existential – reasons why we “do” sustainability
  62. Sustainability allows us to feel that our work is aligned to our personal values
  63. Sustainability is a bit like chess – it is complex, dynamic & challenging, like an earth-puzzle that needs solving
  64. There are four sustainability leader archetypes – experts, facilitators, catalysts & activists
  65. Experts, facilitators, catalysts & activists each represent a different kind of sustainability change agent
  66. In the world of sustainability superheroes, you should know which cape and tights fits you best
  67. Aligning with your inner superhero allows you to be more professionally effective and purpose-inspired
  68. For change to be sustained and transformational, we need the joint efforts of the sustainability Fantastic Four
  69. The sustainability Fantastic Four superhero powers are knowledge, collaboration, imagination & compassion
  70. The first step to overcoming short-termism is to challenge the prevailing wisdom
  71. Sustainability must be recast as being fundamentally about the way a company does business
  72. We must keep identifying & promoting actions that question shareholder supremacy & financial speculation
  73. Trust comes from investing in long-term relations, rather than attempting to buy positive opinions
  74. Companies lose the trust of stakeholders because they over-promise and under-deliver
  75. Only if there is a genuine strategic commitment to sustainability from the top will we see meaningful change
  76. Stakeholders remain skeptical of companies’ motives & commitment to societal improvement – & rightly so
  77. To overcome stakeholder skepticism, companies must commit to bold strategic social & environmental goals
  78. To succeed, sustainability has to be translated into the language of the business or sector or functional area
  79. Unless sustainability is built into the company’s compensation schemes, middle managers will not align
  80. We need sustainability leaders to be consistent role models & to put their money where their mouths are
  81. When employees feel proud of their organization’s sustainability efforts, they become its biggest champion
  82. Unless the C-suite is on board with sustainability, all other efforts are bound to fail
  83. Sustainability leaders are able to think systemically, to see interconnections & to bridge silos
  84. Sustainability leaders will always find a way to put their values to work, no matter what industry they’re in
  85. We all share responsibility for inspiring & supporting each other to create a better world
  86. Revolutionary change is more often the result of new ways of thinking than new ways of doing
  87. CSR & triple bottom line efforts have been criticised as little more than window dressing & corporate spin
  88. Employees believe they work for great organisations when they trust the people they work for
  89. We must create work environments that support women who do not want to trade-off their career & family
  90. Creating a family-friendly enterprise requires a shift in leadership perceptions & organizational culture
  91. Let’s celebrate workplaces that support not only you & your job, but also your family & your quality of life
  92. Promoting cycling among employees is not only good for personal health, but also good for the planet
  93. It is a popular myth that CSR is not relevant, too expensive or not incentivized for SMEs
  94. Implicit CSR includes informal ethical practices that are not dependent on size or financial muscle
  95. I look forward to the day when “small is beautiful” applies as much to sustainable business as economic activity
  96. Understanding virtual water – embedded in the things we trade – is critical as our global water crisis increases
  97. To get us through the day, it takes about a hundred times our own weight in water [in industrialised economies]
  98. We all have footprints. But we can lighten the tread & ensure they are heading in a more sustainable direction
  99. Research shows that businesses with more women on their board of directors bring a string of sustainability benefits
  100. The circular economy – where closed-loop production brings us closer to zero waste – is a real business opportunity
  101. Our economy is so inefficient that less than 1% of the resources we extract still exist as products 6 months after sale
  102. Scaling up the circular economy requires concrete measures to meet mult-stakeholder sustainability targets
  103. The circular economy represents an annual $380-630 bn material cost saving opportunity in the EU
  104. If we fail to achieve a sustainable technology revolution, we will face “overshoot and collapse” as a civilization
  105. Not only is technological innovation booming, but it is rapidly shifting twoards sustainable solutions
  106. Many of the World Economic Forum’s top 10 most promising technologies have a clear enviornmental & social focus
  107. The market for clean energy technologies is projected to grow from $248 bn in 2013 to $398 bn in 2023
  108. More patents have been filed in the past 5 years than the previous 30 for climate change mitigation technologies
  109. Contrary to what some may think, emerging markets cannot be assumed to lag on sustainable technological innovation
  110. What does the future hold? The sustainable technology innovation wave is only just building
  111. According to McKinsey & Co., resource productivity opportunities could save us $2.9 trillion by 2030
  112. The challenges of the 21st century will stretch our collective capacity for innovation like never before
  113. To ensure food security, we need to find 175-220 million hectares of additional cropland by 2030
  114. To ensure food security, we need to increase total food production by about 70% by 2030
  115. We have to tackle the problem of 1.3 billion tonnes of food wasted every year – a third of all food produced
  116. Resource productivity opportunities show that reducing food waste could return $252 bn in savings by 2030
  117. Creating a sustainable “cold chain” in the developing world could eliminate 25-50% of food wastage
  118. The sustainability revolution is as much about changing perceptions, attitudes & behaviours as changing technology
  119. Agricultural demand will require a 140% increase in water supply over the next 20 years compared with the past 20
  120. It is estimated that the global biofuels market could double to $185.3 bn by 2021
  121. We are all, with our modern lifestyles, hooked on chemicals, for energy, colourants, food, health & beauty
  122. The WHO estimates that the chemical industry causes around a million deaths globally every year
  123. Chemicals are harming people, yet because of their benefits & the world’s addiction, they cannot be eliminated
  124. The cost to the global economy of chemical pollution has been estimated at $546 bn, rising to $1.9 tn by 2050
  125. Can the chemicals ever be sustainable? The answer is maybe. The big leap forward is green chemistry
  126. The “green” label has been so abused over the past few decades that it is wise to suspect PR spin or greenwashing
  127. The green chemistry market is set to grow from $2.8 bn in 2011 to $98.5 bn by 2020, saving the industry $65.5 bn
  128. The top benefits from implementing sustainable technology are resource productivity & economic development
  129. The top barriers to sustainable technology adoption are the local of local qualified workers & institutional capacity
  130. The marketing benefits of demonstrating sustainable technologies in developing countries can be significant
  131. Major reductions in the environmental impacts of the chemicals industry can be achieved by adopting best practices
  132. Resource scarcity & human rights issues surrounding metals extraction mean the industry is facing some tough realities
  133. People living in extreme poverty could drop from 1.2 billion in 2010 to under 100 million by 2050
  134. An environmental disaster scenario could mean 3.1 billion more people living in extreme poverty by 2050
  135. Unless the world’s booming economies can lighten the weighty anchor of resource consumption, we will all sink
  136. The largest metals & mining companies have environmental external costs of $220 billion, 77% relating to carbon
  137. The picture that emerges is of a metals sector under seige, an industry that is soon to be the victim of its own success
  138. Iron & steel energy efficiency & end-use steel efficiency could deliver $278 billion in resource savings by 2030
  139. The sustainability impacts of the extractive sector are serious – sometimes even tragic & catastrophic
  140. Technology, the source of so much destruction in the mining & metals industry, can also be its saviour
  141. Today, less than a third of 60 metals analysed have an end-of-life recycling rate above 50% & 34 are below 1%
  142. The best available sustainable technology is not always the most applicable, especially in developing countries
  143. Technology can help to rescue the high-impact extractives sector from its siege by the forces of sustainability
  144. Extractives companies need to recast themselves as resource stewardship companies
  145. Extractives companies must become experts at circular production and post-consumer “mining”
  146. Customers & governments need to give up their compulsive throw-away habits & embrace the take-back economy
  147. Necessity, rather than an unexpected attack on conscience, will drive the transition to a circular economy
  148. Sustainable technologies are transforming our outdated industrial model, which is no longer fit for purpose
  149. Without innovation, we are unlikely solve many of global social & environmental problems
  150. Eco-innovation is the next evolution beyond eco-efficiency, to strategically transform the whole business model
  151. When it comes to reinventing capitalism, eco-innovation is one of the next waves business will want to surf
  152. Technology presents citizens with far greater opportunities to engage with sustainability issues than ever before
  153. Hyper-connectivity makes responsiveness more possible – and less likely
  154. Value-action gaps make stakeholder feedback more collectable – and less valuable
  155. The wisdom of the crowd can – without validation – also become the tragedy of the commons
  156. The proliferation of sustainability standards has led to market confusion for investors & consumers
  157. What is missing across the sustainability standards arena is greater clarity & more co-ordination
  158. It is inevitable that advances in “big data” analytics will start to be applied to sustainability databases
  159. Sustainability data structuring, searchability & signposting will become at least as important as a qualitative narrative
  160. What really matters for the fututre of transparency is how sustainability data is organised & made accessible
  161. Sustainability reporting is only one face of the transparency coin; on the other side is sustainability ratings

The Business Poet – Chapter 8

The Business Poet – Chapter 8

On Wellbeing

Next to chip into the somewhat strange emergent dialogue was a human resources manager, one of the guardians of the jewels in the crown of the company, as Merlin liked to think of his people.

“I’ve noticed that many companies treat employees as an expense,” she began. “Even if they say they are their greatest asset. In some industries, staff are seen merely as cogs in the machinery of business, a source of productivity. Yet people are miraculous, complex beings, not a wheel in some industrialist’s dreamed up clockwork universe.”

She paused, taking a deep breath and chuckling lightly. “Well, as you can tell, I’m passionate about this, so I’d better not get myself started. I want to know what you think about the importance of Wellbeing?”

She was so right, and Merlin shared her feelings. He rifled through his scribbled pages and found a reply:

“Wellbeing is the untiring journey in search of meaning, an adventure in self-discovery, and a path towards comradeship.

“Popular theories of human motivation confuse needs with wants and mistake means for ends.

“They hypothesise hierarchies, dangle carrots and wave sticks, as if people in the workplace are circus animals being trained to do tricks.

“Modern peddlers of job satisfaction confuse roles with personality and mistake props for reality.

“They psychometricise behaviour, rate attitudes and score values, as if people can be measured and are mere variables in formulas to be plugged into the productivity equation.

“We are all pilgrims treading the sacred trail of our life’s work.

“Salvation lies not in finding the Holy Grail or ascending the final summit, but in walking with awareness and gratitude.

“The redeeming sacraments surround and enfold us, if we can only drag our gaze away from the false promises of heaven on earth.

“The pilgrim recognises that the end, like all goals and aspirations, is simply a reason to begin.

“The sojourner knows that all the lessons of life and growth and death are part of the journey itself.

“Lasting satisfaction is less about personal achievement and more about understanding.

“And meaningful effort comes from seeing its connection to the larger story that is being told.

“No pilgrimage is without its trials and tribulations.

“The terrain may be difficult or monotonous, the weather inhospitable or extreme, the company irritating or arrogant, but these may be the very thickets that conceal the path to our own development.

“The secret of wellbeing in business is to recognise the value of the unseen and the unspoken.

“Think not the task itself, but how it changes you.

“Train your eyes not the target itself, but how it challenges you.

“Focus not the team itself, but how it binds you in friendship.

“Cling not the position itself, but how it allows you to make a difference.

“Think not, therefore, of employees, but of master potters honing their art.

“Think not of jobs, but of ceramic studios amply equipped.

“Think not of work, but of shapely vessels skilfully made, into which we can pour our personal and collective sense of meaning.”



The Business Poet – Chapter 7

The Business Poet – Chapter 7

On Governance

Merlin had good memories of working with most of the people in the room, in one way or another. But one who held a special place in his heart was his Chairman. She had been a pillar of strength for him, and a wise counsel in times of need. She had bided her time to speak – always one to listen first – but now she stood and said, with affection in her voice:

“What of Governance?”

Merlin knew this was a hot button for some. The string of financial scandals and outrageous CEO pay packages over the past decade had ushered in an age of onerous risk management procedures and rules around how boards should operate. But he wanted to remind people of the spirit – rather than the letter – of the law of governance. In Notebook 5, he found the relevant passages:

“Governance is the precious gift of flight, a science in need of art, a structure in need of fluidity.

“The science of flight – like the principles of governance – is a ladder to the skies, but not a pair of wings.

“The structure of flight – like the procedures of governance – is a good set of wings, but not a bird in the sky.

“The art of flying is to dance with the wind and to sculpt with the currents, to ride out the storms and to reach for the sun.

“The quest of governance is to embrace society as a partner and to create meaning together; to hold fast to values amidst chaos and to take business to new heights.

“Do not underestimate the importance of ability in getting governance off the ground.

“Think of the eagle’s clarity of sight, the owl’s attentive listening, the swallow’s acrobatic reflex, and the weaver’s tireless work.

“Also, take heed – not all who dress up in feathers are masters of flight.

“Those who choose to bury their heads in the sand as accomplices to corruption and irresponsibility are ostriches that will never fly.

“And those that profess their virtues with loud honking while clinging to power and secrecy are maimed geese falling from the sky.

“Not all who take to the skies have perfected the art of flight.

“Those who control the buoyancy of their enterprise with hot air rewards and flaring punishments are balloons at the mercy of the elements.

“And those who manage the complicated jet engine machinery of procedural checks and balances know only the efficiency of mechanical flight.

“Rare are those who have learned to truly fly with natural grace and agility.

“Effective governance allows the organisation to flex the muscle and sinew of internal control, yet still to ride the thermals of individual initiative.

“Inclusive governance allows the organisation to angle the wings of directional leadership, yet still to rely on the feathers of an empowered workforce.

“Inspiring governance allows the organisation to battle through the turbulence of stormy stakeholder encounters, yet still to believe in the sunshine of transparent accountability.

“Seek not, therefore, the formula for the flight, but rather kindle the passion for flying – for governance is not a cage of rules and codes, but a responsible way of being free.”



The Business Poet – Chapter 6

The Business Poet – Chapter 6

On Marketing

Merlin took a sip of water and gazed around the room. He caught the eye of his Marketing Director, who was shifting slightly in his seat. Merlin raised his eyebrows, inviting him to share his thoughts. He stood and declared, somewhat defensively:

“Stakeholder engagement is all very well, but at the end of the day, we are a business. And if people don’t know about us, or our great products, we will soon by out of business. How do you see the role of Marketing?”

Merlin was aware that Marketing often got a bad rap these days. It was seen as pure spin. But he disagreed. Marketing was vital, if it was done right. He found his writing on the subject and spoke in reply:

“Marketing is the art of making music: skilfully played, it has the power to move all who hear its sweet melodies; badly recited, it offends the ear and renders the intended listener deaf.

“The secret of effective marketing is resonance.

“Communication becomes a symphony when the information echoes with the clear ring of truth and honesty, when the message reverberates with the rich tones of meaning and relevance, and when the medium combines to strike a harmonious chord of reach and direction.

“The curse of poor marketing is dissonance.

“Exaggerated claims jar with the reality of experience, monotonous repetition dulls the battered senses, and disingenuous tricks sound the alarm bells of suspicion.

“The wise marketer is the master of music, while the fool is the king of noise.

“The wise marketer is the student of pianissimo, while the fool knows only fortissimo.

“The wise marketer is the conductor of an orchestra, while the fool beats only his own drum.

“The true purpose of marketing is matching genuine needs with tailored services.

“The corrupted practice of marketing is associating coveted emotions with generic products.

“The grand masters of marketing are jazz musicians, adept in the art of listening, practiced in the skill of blending, refined in the intuition of creativity.

“The false prophets of marketing are paid pipers, playing on people’s dreams and desires, calling the tune to suit their own pockets, leading the innocent children away.

“The market is a lively place of songs, but beware: though some are music pure and true, many are designed to cast their spell.

“Beware of melodies sweet and alluring, for many are those who have met a rocky end with the mesmeric notes of sirens still singing in their ears.

“Beware of rhythms pounding with calls to impulsive action, for many before you have marched to their needless graves to the deadly beat of a drum.

“And beware of the fevered pitch of inspiring summons, for many have suffered under dictator kings heralded by the passionate salute of trumpets.

“The most exquisite music of marketing is pure silence, played on the precious instruments of quality and caring, resounding with crystal clarity up and down the scales of human trust.”



The Business Poet – Chapter 5

The Business Poet – Chapter 5

On Stakeholders

Merlin hoped he hadn’t ruffled too many feathers by challenging customer supremacy. But long years of business experience had taught him that they are only one stakeholder group – albeit a critical one. So he was delighted by the follow up question, from their social responsibility officer, who spent a great deal of time listening to the needs to communities in which the company operated.

“Speak to us of Stakeholders. Will we ever seriously challenge the corporate obsession with shareholders?”

This was a matter close to Merlin’s heart. He often wondered if, for all the good capitalism had done in the world, the power of shareholders could be its ultimate Achilles heel. He consulted his notes, and read by the flickering candle light:

“Business is the living manifestation of a complex web of relationships.

“Just as the body depends on the coordinated functioning of all its parts, so companies rely on the constructive interaction of multiple stakeholders for their continued existence and success.

“The dreaming logic of the head must listen to the yearning intuitions of the heart.

“The craving appetite of the stomach must heed the cleansing capacity of the liver.

“The eager strides of the feet must match the energising breath of the lungs.

“Companies that pander exclusively to the demands of insatiable shareholders risk acquiring a compulsive eating disorder, while those that neglect returns to capital providers may soon be staring anorexia in the face.

“Managers that place their own comforts and rewards ahead of the welfare of their workers are selfish cancer cells that threaten to destroy the entire body, while employees that make blind demands without regard for the health of the company may unwittingly be spreading a debilitating virus.

“Businesses that pollute the environment or fail to look after the community are poisoning the body and eroding its immune system, while civic and green organisations that attack rather than engage constructively must face the full force of the body’s self defence mechanisms.

“The needs of the private sector are many and varied, like the diverse requirements of the body, for water, food, rest and stimulation.

“An enterprise without a market of willing customers is a baby still-born, and a business without a stable, transparent government is a tantrum child.

“A company without reliable suppliers is a fickle teenager and a commercial venture without a record of good media relations is a staid adult.

An organisation without an incubator of creative innovators is a dying elder.

“A healthy body maintains a state of dynamic equilibrium, yet there is no single measure to diagnose this ideal balance.

“Temperature, pulse and blood pressure, all combine to paint a picture of health or illness.

“Likewise, the vitality and sustainability of a business cannot be determined by the satisfaction of one stakeholder group only, or even all stakeholders at one point in time.

“The stakeholder-sensitive company invests in multiple instruments and tracks diverse measures for continuous bio-monitoring and bio-feedback that signals the state of health of the corporate body.

“In reality, a body does not consist of separate parts at all, but functions as an integrated whole.

“Machines can be dismantled, but if a body is dissected, it means it is dead.

“Those businesses are most alive that are inseparable, even indistinguishable, from their stakeholders, for this is the way of the living organisms.”



Visser Book Quotes #2

Quotation Text

“Bad magic has moved many companies into a state that is beyond reasonable greed” ~ Wayne Visser

Quotation Image

“Bad magic has moved many companies into a state that is beyond reasonable greed” ~ Wayne Visser



Visser Book Quotes #1

Quotation Text

“Magic is the revelation that results from a profound change in perception” ~ Wayne Visser

Quotation Image

“Magic is the revelation that results from a profound change in perception” ~ Wayne Visser



Book Quotations – From “Beyond Reasonable Greed”

Beyond Reasonable Greed

Book Title: Beyond Reasonable Greed: Why Sustainable Business is a Much Better Idea!

Authors: Wayne Visser and Clem Sunter

Publication details: Tafelberg Human & Rousseau, 2002

For more information: See the Book Profile


  1. Magic is the revelation that results from a profound change in perception or understanding

  2. Bad magic has moved many companies into a state that is beyond reasonable greed

  3. The board of directors have become a group privileged people driven by unreasonable greed & feathering their own nests

  4. Corporate governance is sometimes not worth the (shredded) paper it is written on

  5. If the people implementing corporate governance do not have their hearts in the right place, it becomes a charade

  6. We must constantly shapeshift, liberating ourselves from the old form that defined and constrained us in the past

  7. Shapeshifting means morphing into a completely new being, with new characteristics & potential for the future

  8. Sustainability is a new way of perceiving business – its purpose, its methods & its impacts

  9. For companies that can adapt & respond to sustainability, there are new markets to capture & profits to be made

  10. For companies that are ill-prepared, sustainability is going to become a financial burden, even a threat to survival

  11. In order to make real progress towards sustainability, companies must first admit that we face a serious global crisis

  12. The fact of the matter is that our lifestyles, our products & our business processes are unsustainable

  13. We need companies that have the foresight & courage to be part of the solution, rather than remain the problem

  14. Being in business today is a lot like falling down a rabbit hole to Wonderland – a chaotic & confusing place to be

  15. The demigod once known as the shareholder has mutated into the multiheaded beast called the stakeholder

  16. Introspective accounting has been turned inside-out & become accountability to the big wide world out there

  17. Suddenly, the formerly mute public citizen has an amplified voice through technology-enabled networking

  18. Today, the bark of a small NGO watchdog can echo and resonate around the world

  19. Amidst whirlwind changes, many companies operate on high alert, in a permanent state of emergency response

  20. Our corporate culture is saturated with military jargon, with strategies, tactics, competition, targeting & launching

  21. Businesses struggle to distinguish between short-term storms and the long-term trend of a climate that’s changing

  22. When business fails to distinguish the long-term effect of gradual changes, it displays classic boiled frog syndrome

  23. There are many threats that could boil the corporate toads, from creeping income inequality to climate change

  24. Most companies are already in hot water – perhaps mistaking the cooking pot for a jacuzzi?

  25. The rules of the game are changing in radical ways that will make cherished business thinking & practices obselete

  26. The best chance for companies to survive change is to develop a better understanding of how evolution itself works

  27. Remember that evolution also happens in great leaps of sudden transformation, so-called discontinuities

  28. Mathematicians know well that dynamic systems often go non-linear after a specific tipping point is reached

  29. Change is often like an epidemic – it starts slowly, but when it reaches the steep part of the S-curve, watch out!

  30. In change, the tipping point is always a relatively small number, substantially less than the expected 50 percent

  31. The universe & society as a rational, mechanical construct is giving way to a new, creative, holistic understanding

  32. Sustainability stands on the brink of transforming the underlying business model of the past few hundred years

  33. Holism is a fundamental tendency in nature & society to form wholes of every-greater synergy

  34. The relationship between things – be they objects, people or systems – is as important as the things themselves

  35. The greatest creativity – in nature, huamns, organisations & society – happens when different fields overlap

  36. Some strategies of global business are like selfish cancer cells taking over – and ultimately killing – their host body

  37. The current model driving business has outlived its usefulness

  38. The symbols of success so beloved by CEOs, the financial media & market analysts alike are beginning to look empty

  39. Business already faces clear and present dangers in the economic, social and environmental spheres

  40. No society can function fairly or effectively if every individual is blindly pursuing his or her self-interest

  41. Each time the world changes, humanity is forced to let go of some of its most cherished beliefs

  42. As a global society, we desperately need to create a new mythology to guide & inspire our collective psyche

  43. We are living through a time of profound change & no more so than in the business arena

  44. The old ways of the past are no longer appropriate for a postindustrial, sustainability-driven society

  45. Sustainability is not only a new scientific concept, it is an entirely new busienss philosophy based on a new mythology

  46. Sustainability requires that business thinks differently about its role in society and how it goes about what it does

  47. For business to survive & thrive in an age of sustainability, it must rethink its identity, its underlying nature

  48. At the moment, the majority of businesses embody the characteristics of a lion – an impressive predator

  49. The future calls for different strengths in business, such as those of the mighty elephant – a wise leader

  50. Faced with the changes & challenges ahead, the skill of shapeshifting is going to be indispensable to companies

  51. The world is changing so fast that only a company with the adaptability and resourcefulness of a fox will survive

  52. Sustainability only works when it is a passionately embraced philosophy that infuses every business level and action

  53. There is nothing small about multinationals – the critical thing is what they do with their immense size and power

  54. As military jargon crept into the boardroom – strategy, tactics, targeting – so did the persona of the predator

  55. Companies regularly shrug off their social & environmental impacts in the pursuit of economic growth & profits

  56. Business has become used to viewing its economic contribution as a justifiable end in its own right

  57. Companies, and their government regulators, seem unable or unwilling to say no to harmful economic growth

  58. The biggest myths of our time – which pervade business – are that growth is always good and bigger is always better

  59. In contrast to trickle-down economics, in most companies, the benefits always seem to trickle upwards

  60. Prevailing economic incentives make it almost impossible to not to choose profits over people & the planet

  61. Nature’s underlying characteristic is one of interdependent relationships & symbiotic co-operation

  62. Competition in nature only takes place within a broader context of co-operation

  63. In a sustainability era, a company’s success will depend on cultivating multi-stakeholder, win-win relationships

  64. Cowboy companies believe there are no restrictions on growth, resource consumption or waste generation

  65. The world has become a smaller, fuller place, in which the corporate cowboy lifestyle is no longer appropriate

  66. Are we ready to accept that the common good is not being served by today’s predatory business model?

  67. For companies that wish to endure – to be literally sustainable – adaptation is the key

  68. Most companies have a very poor radar system for detecting & responding to threats that build slowly over time

  69. Forget quarterly; companies are going to need to learn what it means to survive epochs & symbolic ice ages

  70. Sustainable companies survive & thrive by their capacity to identify, nurture & sustain cooperative relationships

  71. Like Dumbo, sustainable companies need to believe they can fly against the odds & in the face of public perception

  72. In business, we are short-sighted slaves to this year’s calendar, next quarter’s performance & this week’s diary

  73. Business & economic growth will always be dumb – rather than smart – until it mimics the intelligence of ecosystems

  74. Sustainability extends accountability to stakeholders; so sustainable companies choose to engage constructively

  75. Unsustainable companies waste time, energy & money trying to manipulate or fight their stakeholders

  76. Sustainability raises the bar of legislation; so sustainable companies proactively anticipate the rising tide

  77. Unsustainable companies will increasingly incur fines, penalties & clean-up costs & be targeted for litigation

  78. As the rules of trade shift, sustainable companies will increasingly refuse to trade with predatory companies

  79. In the future, access to finance by unsustainable companies will become more difficult and expensive

  80. Avoiding the costs of social and environmental impacts will make sustainable companies more profitable in future

  81. The switch to a sustainable economy is creating new market opportunities that smart companies are investing in

  82. Unsustainable companies will increasingly fail the corporate governance acid test applied by investors

  83. Government policies must make companies reap the full cost of the social & environmental impacts they sow

  84. Unsustainable companies must expect to suffer consumer boycotts, civil lawsuits & disruptive NGO activism

  85. In the high stakes game of public reputation, sustainable companies are more likely to attract loyal support

  86. Only when sustainability is an investment criteria will sustainable companies will reap fair financial rewards

  87. Values are exactly what they say they are – a reflection of the things we value

  88. Companies’ values are made visible by their actions, not their words or spin doctor’s marketing material

  89. Profit maximisation is often anti-competitive, driving companies towards market domination & monopolistic control

  90. Companies have adopted the predator persona so completely that hunting & killing in the market feels natural

  91. Businesses are not genetically programmed to be predators & neither are the people that work for them

  92. Why do we teach our kids to be caring at home & then teach our executives to be ruthless in the workplace?