CSR Pyramid for Africa

Revisiting Carroll’s CSR Pyramid:

An African Perspective

Chapter by Wayne Visser

Extract from Corporate Citizenship in Developing Countries

This chapter explores the nature of corporate social responsibility (CSR) in an African context, using Carroll’s CSR Pyramid as a framework for descriptive analysis. Carroll’s CSR Pyramid is probably the most well known model of CSR, with its four levels indicating the relative importance of economic, legal, ethical and philanthropic responsibilities respectively. However, the exploration of CSR in Africa is also used to challenge the accuracy and relevance Carroll’s CSR Pyramid. If Carroll’s basic four-part model is accepted, it is suggested that the relative priorities of CSR in Africa are likely to be different from the classic, American ordering. However, it is also proposed that Carroll’s CSR Pyramid may not be the best model for understanding CSR in general, and CSR in Africa in particular. Anglo American is used as a case study to illustrate the debate.

The African Context

The debate over Africa’s future has taken centre stage recently, with the publication of Our Common Interest, the report of the Commission for Africa (2005). The report calls for improved governance and capacity building, the pursuit of peace and security, investment in people, economic growth and poverty reduction, and increased and fairer trade. It is not hard to see that business has a key role to play in this transformation process, with much of its contribution capable of being to be framed in terms of CSR.

Despite generally negative press, there has been significant progress on the continent over the past decade. Fifteen countries, including Uganda, Ethiopia, and Burkina Faso, have been growing on average more than 5% per year since the mid-1990s. And foreign direct investment (FDI) rose to $8.5 billion in 2004, up from $7.8 billion the previous year (World Bank, 2005a). Africa’s new generation of leaders, through initiatives like the New Partnership for Africa’s Development (NEPAD) , the African Union  and the East African Community , are taking responsibility for development (Lundy & Visser, 2003).

Nevertheless, Africa remains a marginal region in global terms: With 12% of the world’s population (around 750 million people) in 53 countries, Africa accounts for less than 2% of global gross domestic product (GDP) and FDI, and less than 10% of FDI to all developing countries (African Development Bank, 2003, 2004). Of the 81 poorest countries prioritised by the International Development Association, almost half are in Africa (World Bank, 2005a). And even within Africa, there is highly skewed development, with the largest ten economies accounting for 75% of the continent’s GDP (African Development Bank, 2004).

The extent of the challenge for CSR in Africa becomes even clearer when we are reminded of the scale of social needs that still exist, despite decades of aid and development effort …

Continue reading

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/04/chapter_wvisser_africa_csr_pyramid.pdf”]Pdf[/button] CSR Pyramid for Africa (chapter)

Related pages

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/corporate-citizenship-in-africa”]Page[/button] Corporate Citizenship in Africa (book)

Cite this chapter

Visser, W. (2006) Revisiting Carroll’s CSR Pyramid: An African Perspective, In E.R. Pedersen & M. Huniche (eds.), Corporate Citizenship in Developing Countries, Copenhagen: Copenhagen Business School Press, 29–56

Share this page

Share

Corporate Social Responsibility

Corporate Social Responsibility:

An Agenda for the Future

Article by Wayne Visser

This article deals with the crucial debate that is beginning to emerge about corporate social responsibility (CSR), which acknowledges that the sophistication of stakeholder challenges and corporate responses has gone up a gear, but questions whether CSR itself is too little too late, or even a red herring.

Developing the Agenda

Geographically, there has been a recent emphasis on the challenges of corporate citizenship in the developing world, including issues of the Millennium Development Goals (MDGs) and the “Bottom of the Pyramid” concept about servicing lower income markets, and CSR in the Pacific Rim, the Middle East, Eastern Europe and Africa. We think this focus accurately portrays the current shift in CSR concerns towards the global South, where despite the scale and urgency of development needs, determining the best way for business to respond to poverty remains extremely complex.

Although the Asian tsunami disaster in December 2004 focused attention on humanitarian relief efforts, which many companies contributed to, it is also encouraging to see corporate leaders engaged in a wider discussion about how normal business influences the poor and disadvantaged around the world and what business models could be more supportive of development. However, our analysis is that current debates about the opportunities for corporate contributions to the MDGs often lack a full understanding of processes of “development”.

Much of the profitable business with lower-income markets involves products such as mobile phones, not the provision of basic nutrition, sanitation, education and shelter, so the current expansion of profitable business in the global South does not necessarily imply poverty reduction. In addition, the type of development that is promoted by marketing consumer products to the poor can be questioned, and claims about empowering people by providing means for them to consume cannot be taken at face value. The environmental impacts of changing consumption patterns also need to be looked at, without assuming that such problems will be solved just through technical and financial advancement. And we need to assess, if more foreign companies do come to serve lower income markets, might they not displace local companies and increase the resource drain from local economies?

Exploring Relationships

How large corporations might bring their financial, technical and management resources to help local entrepreneurs improve and scale their businesses, and avoid exploitative local middlemen, is important to explore and will become a significant part of the corporate responsibility agenda. However, exploitative North-South supply chains, tax avoidance, and anti-competitive practices are fairly typical of international corporations, undermining their economic contribution to development. These economic issues have been overlooked by mainstream work on corporate responsibility, and we suggest such economic issues will become more central in future.

From an institutional perspective, various relationships in the CSR debate have been critically examined, especially the status and acceptability of partnerships between business and NGOs on the one hand, and business and the UN on the other. This examination reflects a sharp rise in the demand for organisations to demonstrate their accountability and transparency, not only business, but NGOs and intergovernmental organisations as well. The ethics of institutional engagement is …

Continue reading

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/07/article_lifeworth_review_wvisser.pdf”]Pdf[/button] Corporate Social Responsibility (article)

Related websites

[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/business-frontiers”]Page[/button] Business Frontiers (book)

Cite this article

Adapted from: Visser, W. & Bendell, J. (2005) Introduction. Lifeworth Annual Review of Corporate Responsibility.

Share this page

Share

Corporate Citizenship

Corporate Citizenship:

Is South Africa World Class?

Article by Wayne Visser

At the 2003 World Economic Forum, a global CEO survey on corporate citizenship was launched, representing companies with headquarters in 16 countries (including South Africa) and covering 18 industries. The report of findings identified ten key messages for engaging successfully with the corporate citizenship agenda. In this article, I use these ten messages as a framework for questioning South Africa’s progress in the corporate citizenship field. I also subjectively score South Africa on each issue, based on their relative global performance.

The Power of Personal Leadership

The global CEO survey highlighted the important role of the chief executive as a champion of corporate values and a consensus builder on issues of corporate citizenship. Who are South Africa’s corporate citizenship executive champions? Who has taken it upon themselves to be an active campaigner for business’ contribution to society? South Africa certainly had such leaders in the past. For example, Pick ‘n Pay Chairman, Raymond Ackerman, was one of the 50 global executives that formed the Business Council for Sustainable Development and issued its report entitled Changing Course: A Global Business Perspective on Development and the Environment to the 1992 Earth Summit.

But who has taken over the mantle? There certainly seems to be several contenders from the Anglo American stable: Perhaps someone like Michael Spicer, former Executive Director: Corporate Affairs and Executive Vice President of Anglo American plc, and now Chief Executive of the South Africa Foundation? He has taken high profile positions on corporate citizenship issues and seems to embody a heartfelt commitment. Or the tireless efforts of Chairman of Anglo’s Chairman’s Fund, Clem Sunter, who has championed both the HIV/Aids and sustainable development causes? Or do we look to Anglo’s Chairman, Sir Mark Moody Stuart, who managed Shell’s difficult transition towards embracing sustainability?

Who are the others? South Africa needs business leaders who are vocal champions for corporate citizenship. I am not referring to CEOs who simply embrace the rhetoric in their annual reports, but to individuals who are personally committed to the cause of social upliftment and ecological protection – leaders who lead the corporate citizenship movement from the front, with passion. We all need something to believe in, and our corporate leaders are in the unique position of being able to create a vision of how we can make a difference in South Africa. Who will stand up and be counted?

My score for South Africa: 5/10

Strength in Collective Action

The global CEO survey stresses that although personal leadership matters, there is also strength in collective leadership, especially when it comes to addressing public policy issues, industry-wide concerns, national development challenges, or global issues that are beyond the remit or capacity of any one company, but vital to long term commercial success. What is South Africa’s track record of collective action? This seems to me to be one of the areas in which South Africa has excelled, and may be regarded as truly world class (Fourie & Eloff 2005) …

Continue reading

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/07/article_citizenship_sa_wvisser.pdf”]Pdf[/button] Corporate Citizenship (article)

Related websites

[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/corporate-citizenship-in-africa”]Page[/button] Corporate Citizenship in Africa (book)

Cite this article

Visser, W. (2005) Corporate Citizenship: Is South Africa World Class? The Corporate Citizen, Trialogue: Johannesburg.

Share this page

Share

Revisiting Carroll’s CSR Pyramid

Revisiting Carroll’s CSR Pyramid:

An African Perspective

Article by Wayne Visser

This article has two primary objectives: 1) To use Archie Carroll’s Corporate Social Responsibility (CSR) Pyramid to illustrate the nature of CSR in Africa; and 2) To use the context of Africa to demonstrate the limitations of Carroll’s CSR Pyramid as a framework for understanding CSR. Anglo American is used as a case study to illustrate the debate.

The African Context

The debate over Africa’s future has taken centre stage recently, with the publication of Our Common Interest, the report of the UK’s Commission for Africa. The report calls for improved governance and capacity building, the pursuit of peace and security, investment in people, economic growth and poverty reduction, and increased and fairer trade. It is not hard to see that business has a key role to play in this transformation process, with much of its contribution capable of being to be framed in terms of CSR.

Despite generally negative press, there has been significant progress on the continent over the past decade. Fifteen countries, including Uganda, Ethiopia and Burkina Faso, have been growing on average more than 5% per year since the mid-1990s. And foreign direct investment (FDI) rose to $8.5 billion in 2004, up from $7.8 billion the previous year. At the same time, Africa’s new generation of leaders, through initiatives like the New Partnership for Africa’s Development (NEPAD), the African Union and the East African Community, are taking responsibility for development.

Nevertheless, Africa remains a marginal region in global terms: With 12% of the world’s population (around 750 million people) in 53 countries, Africa accounts for less than 2% of global gross domestic product (GDP) and FDI, and less than 10% of FDI to all developing countries. Of the 81 poorest countries prioritised by the International Development Association, almost half are in Africa. And even within Africa, there is highly skewed development, with the largest ten economies accounting for 75% of the continent’s GDP.

The extent of the challenge for CSR in Africa becomes even clearer when we are reminded of the scale of social needs that still exist, despite decades of aid and development effort: Life expectancy in Africa is still only 50 years on average (and as low as 38 years in some countries), Gross National Income per capita averages $650 (and drops as low as $90 in some countries) and the adult literacy rate is less than 20% in some countries. At the current pace of development, Sub-Saharan Africa would not reach the Millennium Development Goals for poverty reduction until 2147 and for child mortality until 2165; and as for HIV/Aids and hunger, trends in the region are heading up, not down.

The Role of Business

The track record of big business in Africa is mixed at best. There is certainly no shortage of examples of corporate complicity in political corruption, environmental destruction, labour exploitation and social disruption, stretching back more than 100 years. Equally, however, there is …

Continue reading

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/07/article_africa_pyramid_wvisser.pdf”]Pdf[/button] Revisiting Carroll’s CSR Pyramid (article)

Related websites

[button size=”small” color=”blue” style=”tick” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/corporate-citizenship-in-africa”]Page[/button] Corporate Citizenship in Africa (book)

Cite this article

Adapted from: Visser, W. (2005) Revisiting Carroll’s CSR Pyramid: An African Perspective. In Corporate Citizenship in a Development Perspective, edited by Esben Rahbek Pedersen & Mahad Huniche, Copenhagen: Copenhagen Business School Press.

Share this page

Share

Transforming Business

Transforming Business:

The Power of Perception

Chapter by Wayne Visser

Extract from Beyond Reasonable Greed

There is a growing body of literature on what could be loosely described as explorations in ‘new paradigm’ thinking. Included in this is an implicit belief about the nature of transformation. It is that revolutionary change is more often the result of new ways of thinking about things (i.e. changes in perception) than new ways of doing things.

This chapter attempts to apply this thinking to business, i.e. to explore more deeply the emerging new paradigm in business. What are the new perspectives which are beginning to challenge the old way of thinking about and doing business? And is there a common thread or theme which runs through the heart of these new insights?

So what are these basic assumptions about business which have come on trial of late? There are many but this article will focus on only three of the most important, namely profit, competition and rationality. Discussion of each will be prefaced by a belief statement from the old paradigm and concluded with a suggested new paradigm belief statement.

Profit

The old paradigm belief statement is: The ultimate and sole function, goal and responsibility of business is to make a financial profit.

Although this belief has been tempered by a growing awareness of social responsibility since the 1960s, the mindset of the vast majority of business leaders still places exclusive profit making firmly at the apex of the business pyramid. Everything else is regarded as peripheral to this core process.

This emphasis on short-term individual gain all too often results in the long-term wellbeing of employees, the community, society and the environment being sacrificed as pawns in a ruthless game of corporate chess. This approach – with its tacit assumption that people are primarily motivated by conquest and material acquisition – has been a major limiting factor in managers’ ability to tap the human potential of their organisations in any significant way.

The call now being sounded therefore is for what US futurist Willis Harman would call a new “central project” in business. This transformed focus could include service to society as the key goal of business. Enhanced quality of life could be its guiding principle and a strong set of ethics and values its foundation. Further, the search for meaning and creativity in the work place as well as holistic personal and collective learning could become the key measures of performance within an organisation.

This image may not be as far-fetched as many would suppose. UK business commentator Francis Kinsman for example, cites evidence from an SRI International study which suggests that a growing proportion of British society (currently more than a third) is becoming ‘inner directed’ in nature. These are people whose behaviour is typically driven by non-materialistic factors and whose emphasis is more on the esoteric and qualitative than the material and quantitative …

Continue reading

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/04/book_bf_chap1_transforming_business.pdf”]Pdf[/button] Transforming Business; The Power of Perception (chapter)

Related pages

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/business-frontiers”]Page[/button] Business Frontiers (book)

Cite this chapter

Visser, W. (2005) Transforming Business: The Power of Perception, In W. Visser, Business Frontiers: Social Responsibility, Sustainable Development and Economic Justice, Hyberabad: ICFAI University, 5-10.

Share this page

Share

Home

Home

Prose by Wayne Visser

~ Home is wherever we feel we most belong ~

Where is home for you?
What place do you feel most drawn to?
Is there somewhere that longs for your return?
 
Perhaps home speaks to you of roots, of the place where you were born or grew up?
If you close your eyes, you can probably still conjure up the familiar sights and sounds and smells of your youth.
Or perhaps it is somewhere you have visited that felt strangely like home?
 
The attraction to our home – to that place where we feel we most belong – is like the irresistible pull of gravity.
Home is our centre of gravity, where we are in balance, content, not feeling like we should be somewhere else.
It is where we feel centred, grounded, like the bush trail sign for home – a circle with a dot in the middle.
Home is that place we return to and know for the first time, where we come full circle.
 
For some, this point of return, this place of belonging, is inseparable from the land – it is literally their homeland.
The land is the map of their heritage, the Rosetta stone for deciphering their history, the storybook of where they come from and where they are going.
It is their origin and their destination – the home of their ancestors is their home and the home of their descendants.
 
The urge to find our home and return there is as powerful as the vortex of a hurricane.
But it is not an ominous force.
We are drawn to our home because it is a place of rest, of refuge, a calm eye in the midst of the storm.
 
Home is where we feel most comfortable, where we can be ourselves, stripped of all our masks, without the pretensions we wear for the world outside.
We long for home because it is homely. It is the source of our energy, our identity, our self-esteem.
 
In one way or another, home is the tribe to which we belong.
Our tribe may be local, national, or increasingly, unlimited by geographical boundaries.
In today’s interconnected reality, we are free to seek out and find the group of people who most closely reflect our interests, passions, dreams and aspirations – our soul tribe.
 
Have you located your soul tribe yet?
Because on this web-linked planet, home can be wherever you lay your hat.
But, like the sorting hat in the Harry Potter stories, where you are placed is never random.
Your home must be where you experience the best fit, among a community of people who care about you because of who you really are.
 
What distinguishes a home from a house is people.
Relationships are the essential ingredient in the recipe for a good home.
Indeed, it is because home is where the heart is, that homelessness is so cruel and heartless.
The homeless are cut off from others, they have lost their connection to a supportive tribe, been left to wander in a desert of isolation.
Many more people are homeless than we see on the streets – people who are searching for their place of belonging in a bewildering world.
 
So how do we find our home?
It is not as difficult as we might first think.
We must simply follow the light.
 
What place makes us glow inside?
What tribe helps us to shine brighter?
Which relationships are full of the warmth of home fires burning?
Our answers will lead us to that special place that we can call home.
 
So as you venture out in the world today, be sure to carry your flame of belonging with you – your precious home from home.
 

Wayne Visser © 2005

Download

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/07/prose_waynevisser_home.pdf”]Pdf[/button] Home (prose)

Related pages

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/seize-the-day”]Page[/button] Seize the Day (book)

Share this page

Share

Generosity

Generosity

Prose by Wayne Visser

~ Generosity is sharing that which you can least afford to give ~

Who do you know that is particularly generous?
How would you describe them?
Do they give without expecting anything in return?
 
We all know people like that (perhaps you are even one of them) – people who are always there to help, who share what they have, no matter how little or much that may be.
They rightly deserve our admiration, for we live in selfish times, all caught up in the age of the individual – my needs, my rights, my wants, my desires – it’s all about “me”.
 
Seemingly, it is no longer fashionable for individual aspirations to play second fiddle to community responsibilities.
In fact, if the rhetoric of commercial advertising is to be believed, our pursuit of personal happiness through self-pampering is not only desirable, but it’s our God-given right.
 
It is easy to become cynical in such a world, especially when we secretly admit our own complicity in perpetuating the myth of self-centred fulfilment.
But then a disaster happens, a catastrophe strikes, and the outpouring of public generosity revives our faith in humanity again.
 
Why does it so often take a crisis to bring out the best in us?
People pull together to fight a common cause. There is a sense of camaraderie that is infectious.
Suddenly, we find ourselves tapping into one of the most powerful human drives – the desire to make a positive difference.
 
Somehow, dramatic events manage to penetrate our psychological armour of indifference, reaching through and touching our emotions.
Crises invoke empathy.
We find ourselves thinking: what if that had been me?
And often, it so easily could have been – there, but for fortune, go you or I.
 
But what happens when the calamity slips back out of the headlines?
Does our generosity go back into hibernation?
And what about the much larger, creeping disasters – the slow, insidious killers like Aids and cancer, poverty and climate change?
What will trigger our generosity when the needs seem so overwhelming, so persistent, so far away, so unlike to affect me?
 
It is clear that we cannot rely on melodrama and CNN to draw out the spirit of generosity that lies like a sleeping giant inside us all.
Perhaps reciprocity is a more reliable catalyst for giving – you reap what you sow, what goes around comes around.
 
This is the ancient law of karma and the modern law of physics – every action has a reaction.
It may seem rather selfish as a basis for generosity, to only give in the hope of receiving back in return.
But then again, bargaining for favours is more endemic than we are willing to admit.
Even religious injunctions to generosity are laced with promises of heaven’s reward – pay now, collect later.
 
Or maybe we are overcomplicating things.
Think of the last time you acted with generosity.
How did it make you feel?
Good, right?
So generosity is nothing but enlightened self-interest.
 
Even so, what does it really mean to be generous?
To be charitable, of course, but in what way?
 
Generosity is being willing to give what we have least of – be it money, or time, or patience.
You can be generous with your donations, your attention or your love.
Generosity is also giving fully what we have most of – especially our talents and skills. We should not underestimate the importance of sharing our highest potential.
 
Being the best we can be – finding our calling and following it – may be one of the most generous things any of us can do.
Because, ultimately, generosity is all about giving of yourself. 
 

Wayne Visser © 2005

Download

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2005/01/prose_waynevisser_generosity.pdf”]Pdf[/button] Generosity (prose)

Related pages

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/seize-the-day”]Page[/button] Seize the Day (book)

Share this page

Share

Friendship

Friendship

Prose by Wayne Visser

~ Friendship is the bond between hearts and the bridge between souls ~

Who are you friends?
What makes them so special?
How do we make friends, and what makes friendships last?
 
Our world is crowded with people and our lives are cluttered with meetings.
But so much of our interaction with others is superficial.
We don our personas as work, wear our masks at social occasions, and play our expected roles in public.
 
We communicate, but only as a means to an end, an efficient way to persuade others, an effective way to further our own goals; or else just to fill the space of time, to connect the dots of silence in our days.
We connect with people in a functional way, more interested in what they can do for us than who they really are as complex human beings; more willing to listen to their next line of dialogue than the incredible story of their lives.
 
Friendship is the exception to the rule of shallow relationships.
We make friends when we throw a line across the void of surface acquaintances, and discover someone on the other side; someone who is intrigued enough to throw the line back.
 
Friendship begins as a delicate thread between two people, which, with time, is first woven into a thin chord, and then plaited into a strong rope.
The bond remains tenuous in the early days of friendship – a careless tug or thoughtless breach of confidence can break the tie, and either side can simply drop the rope and walk away.
But as trust builds, so it becomes possible to string a rope-bridge across the divide, and to test its weight under strain.
 
If the friendship holds up under stress, the two intrepid adventurers can make their clutching way out to the middle of the swaying bridge and greet each other, face-to-face for the first time.
As friends meet and get to know each other, the bridge is made sturdier by adding planks of understanding, until eventually the rope-bridge is replaced by a wooden foot-bridge.
 
The friendship remains vulnerable to inclement weather or weakening if it is not maintained, but easier access strengthens the foundations of commitment.
With time, the foot-bridge may become a sturdy stone-bridge, and although no friendship is indestructible (for flash-floods and earthquakes can strike without warning), the longer it lasts and the more it is reinforced, the better its chances are for survival.
 
We look to friends for honesty in a world of half-truths and lies, for support when our lives creak under the weight of life’s pressures, for encouragement when we are shooting for the stars and only hitting the moon.
 
Friends listen when we need to talk, comfort us in our tears, and celebrate with us in our moments of joy.
 
Friendship is the journey of discovering the miracle of another’s being.
 
When we begin a friendship, we light a single candle in the dark room of mistrust and scepticism, and we are delighted by the hope it gives us.
As the friendship grows, as we reveal more of ourselves to each other, we light more candles, and are amazed by the glorious sights that become illuminated – parts of ourselves and our friends we never knew existed.
Occasionally, some of the candles may go out – blown by the winds of our changing circumstances, or snuffed out in our impetuous anger and frustration – but always, they can be relit.
 
The trail of light which is friendship knows no end.
For once one room is bright and our exploration of it complete, there are other rooms, other houses, cities, countries, planets.
The answer to “what are the limits of friendship” is “how many candles and how many lifetimes does it take to light the universe?”
 
There are no shortcuts to friendship.
Building bridges takes time and effort; lighting candles takes care and attention; sharing another’s world takes curiosity and endurance.
But who would want to take a shortcut when walking the path of friendship is in itself so rewarding?
 
So take hands with your friends today, enjoy their company, shed a little light on each other’s lives, and build a bridge across forever.
 

Wayne Visser © 2005

Download

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/07/prose_waynevisser_friendship.pdf”]Pdf[/button] Friendship (prose)

Related pages

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/seize-the-day”]Page[/button] Seize the Day (book)

Share this page

Share

Food

Food

Prose by Wayne Visser

~ Food is a universal language spiced by delicious local dialects ~

Have you ever been away from home on a trip, or beyond the ready conveniences of the city, and started to miss your favourite foods?
Or if you think back, are there certain foods that you associate with particular periods of your life?
When is food a treat and when is it a chore?
 
So much of our lives revolve around food.
How often don’t we find ourselves planning or preparing food, eating or digesting a meal, or even just daydreaming about some or other delicacy?
 
From the moment we are born, food shapes us.
We are taught what is good food and what is bad food, when we should eat and when we should abstain, how much is too little and how much is too much.
We soon learn about the vagaries of appetite and appeasement, the possession of cravings and indulgences, the slavery of diets and binges.
 
Food takes in the full spectrum of human experience – from our highest virtues to our basest vices, from the painful ache of hunger to the blissful glow of satisfaction, from the wholesome fruits of earth’s bounty to the artificial concoctions of science’s manipulation, from the steady sustenance of staple foods to the delicate delights of fine cuisine, from the dreaded sight of the foods we loathe to the intoxicating joy of the foods we love.
 
Like so many things in life, food works on multiple levels.
In its most elementary form, food is all about nutrition. It is our source of energy, the fuel for our activity.
And yet, it is also so much more.
 
Food is the ritual which structures our day, the way in which we celebrate our blessings and mourn our losses.
Food is a symbol of abundance, a sign of plenty, recalling the harvest festivals of old.
Food represents the habits of generations past and the legacies for generations to come.
 
Our ancestors passed their remarkable food discoveries down through the ages – what flavours and what heals, what grows well and what preserves well, what grinds to flour and what presses to wine.
This wisdom owes its survival to a strong oral tradition – the telling and retelling of food stories.
 
The written word has been no less important.
Since time immemorial, recipes have been chiselled into tablets and etched into palettes, written on scrolls and inked on parchments, printed as scripts and published as books.
The swapping of recipes is a glue which cements families, a thread which ties friendships, and a yeast which leavens communities.
 
Food is the original tradable commodity, the seminal object of barter.
Even in mythical terms, Adam and Eve traded their innocence for an apple, exchanged their obedience for the fruit of knowledge.
 
Throughout history, food has been a stimulus for the discovery of new lands, a catalyst for the establishment of new civilizations.
The phenomenon of globalisation was set in motion thousands of years ago by the spice trade.
 
Food is as universal as it is diverse.
The commonality of food allows us to connect across the divide, even while the uniqueness of food allows us to retain our differentiated identity.
Like language, food can create shared understandings, but this should never be at the expense of the rich heritage of local dialects.
 
Food enables us to express who we are and where we are, to tell the tale of how we got there and what lies ahead.
Food links us to the chain of life.
It connects us to the land and binds us to our cultures.
It emphasises our interdependence with nature and stresses the unity of humanity.
 
Food is an analogy for creativity – we can be starved of inspiration, or feast on ideas; sometimes, we have all the ingredients to make magic happen; other times, we overcook our efforts at ingenuity.
 
But food is also an art in itself – every time we prepare food, we engage in an act of creation, a demonstration of creativity; we are artists mixing a palette of colour and flavour, painting a dish of texture and aroma.
There is no limit to the masterpieces we can craft.
Food, unlike any other art form, engages all of the senses.
It is the quintessential holistic art – best appreciated when fully consumed, and a change agent as soon as it is taken in.
 
Food has transformative power.
We all partake in the sacrament of the Eucharist in our own way – every time we quench the thirst of our minds and feed the hunger of our souls.
 
So take care what you eat today.
Let it be food which sustains and delights you, food which boosts your energy and buoys your spirit.
 
In short, have a yum-yum day.
 

Wayne Visser © 2005

Download

[button size=”small” color=”blue” style=”download” new_window=”false” link=”http://www.waynevisser.com/wp-content/uploads/2012/07/prose_waynevisser_food.pdf”]Pdf[/button] Food (prose)

Related pages

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.waynevisser.com/books/seize-the-day”]Page[/button] Seize the Day (book)

Share this page

Share
Share
Share