Beyond Reasonable Greed

Authors: Wayne Visser and Clem Sunter

Publishers: Tafelberg Human & Rousseau, 2002.

In a analysis of the principles driving modern business, this book demonstrates that the predatory behaviour of the lion is symbolic of the way most companies are run today. But the world cannot go on like this. They argue strongly for an alternative and more positive vision involving sustainable business in both a social and an environmental sense. In order to achieve this, companies will need to change - as they call it 'shape-shift' - from the tooth-and-claw logic of lions to the more caring, holistic philosophy of the elephant.

Academic citation: Visser, W. & C. Sunter (2002) Beyond Reasonable Greed: Why Sustainable Business is a Much Better Idea, Cape Town: Tafelberg Human & Rousseau.

Ordering: Available for purchase at amazon.co.uk.